For instance, users in markets like Mexico, Turkey, India, and US markets spent more time on their apps. A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8. However, mobile device usage stats also show that the average time spent by each visitor is about 16 times higher on mobile apps than on mobile websites.
According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily. The 30 apps accessed regularly on a monthly basis are about one-third to one-half of all the apps installed on their phones.
This trend also has a name — the rule 30 apps in a month, 10 per day. According to iPhone app usage stats, the Apple App Store apps get used slightly more often than those from the Play Store. There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years.
As a result, users spent almost one trillion hours bingeing on videos on apps in The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is.
Even though the App Store continues its domination in terms of gross app revenue, according to latest available figures, Google Play Store has far more registered publishers , compared to App Store , This is partly driven by the much higher level of adoption of Android in China and India.
Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps. Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users. Investing time and effort in logo design is therefore critical. According to another study, the most popular color for general apps is blue, while red is the color of choice when it comes to food and beverage-related apps.
Perhaps some companies need a better logo maker to retain their users. However, as another reminder that the appearance of the logo is important , there are many who choose to bring an app to the home screen because it looks good.
Mobile app usage statistics indicate that the likelihood of an app being opened is higher if it is on the home screen, which makes it all the more important to get the logo right. These figures are significantly lower for older age groups, indicating the high dependence of young users not just on their phones but on the apps they have downloaded. In keeping with general app usage stats, the likelihood of smartphone users, in general, to allow push notifications from apps has also gone up in recent times.
Even though data plans are getting better, for millennials, who form the target audience for many apps, the negative of very high data usage can trump any positives of functionality or design. An example mentioned is Pokemon Go, which got frequently deleted, despite its popularity, because of the data it kept eating up.
While app usage statistics point towards a few other important reasons why users delete apps like low utility, almost a quarter of the users in this survey also cited large app size as being an important reason. Many apps tend to bloat up because they want to offer features even when the phone is offline like dictionaries for language-learning apps , but there is a fine line between providing critical offline components and making the app too big, which app developers should keep in mind.
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Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Table of Contents. The number of smartphone users on the globe is 3. There were billion app downloads in TikTok is the most downloaded non-gaming app. In , the average smartphone user had 40 apps installed on their mobile phone.
These are some impressive numbers, right? Impressive App Usage Statistics for The question of how much time people spend on apps today still remains. There are 3. Source: Bank my Cell The total world population in is at 7. Users downloaded billion apps in Source: Statista According to app download statistics , people downloaded billion apps from Google Play and the App Store. In March , TikTok was the most downloaded non-gaming app with over Source: The Hindu Business Line According to statistics on mobile app usage for , app usage has been on the rise, mainly due to the coronavirus-induced pandemic.
Source: Statista The mobile app industry makes billions of dollars in revenue every year. What about apps? Apps Downloads Statistics The world of mobile apps is fascinating.
The numbers are getting bigger by the day. Consumers are expected to download Source: Statista In , consumers downloaded The cumulative number of apps downloaded from the Apple App Store reached B in Source: Statista Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps.
The App Store had over two million apps in the first quarter of Source: Statista, Statista According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of There were almost 3. Source: Statista Google dominates the app market.
The Amazon App Store had about , apps in early General Facts About Apps From gaming to social media to e-commerce, mobile apps are becoming more and more important. Gaming is the most popular category on Google Play. Very frustrating. Are they removing them too or is it only Apple that are cracking down?
This last year i decided to take my investment and go with a company and create a game. Across both iOs and android collectively. Thank you. This is a solid technique I mentioned in the post with the example of Crossy Road. Have your coder integrate multiple ad networks in your code AdMob, Applovin, Xplode, Chartboost, etc. Test each ad networks specifically for revenue generated and ecpms. Run several targeted ad campaigns to different demographics you think your app is made up of.
Then analyze the data and come up with a solid proven gameplan for your master app. Remove the others from the Store and publish the app in your master account and put it in 5th gear for your launch. As revenue and downloads start coming in, again measure your users and revenue. Finally contact the ad networks you are using even the ones you are not and tell them your numbers. Pumped to learn more about your app and experience.
This means releasing it in 1 or a few countries only, usually Canada, Australia or the UK. Most big developers do this. Measure everything and tweak where necessary, so you have all relevant data and the perfect setup before the global launch. But your DAU and daily revenue will probably start dropping after a while.
Also, please let us know how you acquired that many users! Thanks for the info! We recently launched on Android with no marketing money. This is our first application, and yes analytics are quite interesting. Our app however is not doing so well. If you would not mind, check it out, and send me an email with suggestions.
ZeroGravity I am a developer, not a marketer. I have quite a story of how I got into programming. At this point, I am trying to make the money back that I spent on the project. A couple hundred dollars, spent on graphics, sounds, and dev licences We have not yet launched on IOS As they are very… special. Andrew — Wow! Very good stuff! And more importantly, the amount of knowledge learned through this experience is going to save you tons of money down the road.
But it is important you treat the 2 as equals. They both rely on one another. You need to market your game to get downloads, and code it well enough to keep people around. So it looks like the development part is good as is for now. Now lets rev up the marketing and get some downloads. How can you tweak your icon, title, screenshots, and description to better engage your audience? Your screenshots in specific are of incredible importance.
Make sure they are clear and engaging. Ask your friends if they think they look cool or if they are confused. Easiest way is to mix things up. Change title, tags, icons, screenshots… anything you can think of. Then measure again and see what changed. Once you collect more data and start measuring costs VS revenue per user you can rely on traffic campaigns.
Another thing to think about is maximizing your resources. Basically, use the same code and make changes to the resources so the code remains the same but your theme is completely different.
This way you maximize exposure by targeting new audiences. Hi Mark, Great post. Do you mean that we release the app, then, remove it? In day 1 there are almost cero downloads, and the app is at the bottom in almost every keyword. And almost all the keywords I used are really good good traffic, less than competitors etc.
Do you think there is a problem with Apple processing my data? Thanks for your help! Mar — competitors is a lot. Firstly, are you measuring keywords independently? Or as phrases long tail. When researching long tail keywords, I enter the whole phrase usually words and shoot for 6 or less competitors.
I never use phrase or keyword with 15 or more competitors. There are lots of reasons your photo app is not as successful as previous versions.
Apple may have flagged the app because you have several similar appsnin the same account. I do recommend switching up your ASO. Title primarily. To avoid this problem, I recommend uploading the new version a week or 2 before it is released. Or waiting a month before trying a new update, to account for the index time.
Hi Mark, Thanks for your reply. Not all the keywords have competitors. My other apps had more than a thousand downloads in day one that is, yesterday for my new app , and the new app has less than It has been for almost 36 hours on the App Store and its keywords rankings remain really low. I know that in the first hours apps go up and up in the keyword rankins until they reach their first days position.
I have two other apps with the same code. What should I do with my app? Would it be useful to update it once and again following your advice of keywords with less competitors?. Thanks a lot for your time and your advices. Hi, I am planning to make a free app on google play store. The concept of the app is social. Firstly on a google app how much downloads specifically in India we required to start earning. Secondly as i described its a social app and its totally free then how the earnings can me measured?
Is it the number of viewers checking the apps on android or is it the number of downloads? What will be the cost on putting my app on a play store? Hey, Great post. I just released an exciting app yesterday on the App Store and only got downloads on the first day with 8 5 star positive reviews.
I think our app is very niche with no other app with similar functionality. What do you think? Lee — a few things: 1. Who are you targeting? You also are missing a big opportunity by only having white space on your screenshots — they should be in traffic or lost at night or something.
Your screenshots are repetitive. Make sure each one is very unique. You need to tell more of a story. I have no issues with turning on a podcast then opening up Waze. By signing up you agree to our privacy policy. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Tweet Share Download Report. App downloads. Game downloads.
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